Coca-Cola Has Got Some Bottle!



The most iconic packaging on British shelves has been revealed...as the Cola-Cola glass bottle.

A study of 1,500 Brits explored the influence of packaging and branding on everyday shoppers and found that one in six thought the Coca-Cola bottle was the most identifiable in terms of packaging, and was just as recognisable without its logo or the product itself.

The research, which was commissioned by Easyfairs, organisers of Packing Innovations and Luxury Packaging London, found FMCG brands dominated the top ten, with the Toblerone Triangular prism bar finishing as a close runner up, while our ‘love hate’ relationship with Marmite continued with the iconic jar coming in third place as the best-loved product packaging.

In comparison...
 
 
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